Last updated: 20 October 2026
This privacy policy explains how Growth Theory (“we”, “us”, “our”) collects, uses and protects your personal data when you visit growththeory.co.uk or contact us. We are committed to handling your information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
Growth Theory is a marketing agency serving business owners in the United Kingdom. We are the data controller for the personal data described in this policy.
- Business name: [REGISTERED BUSINESS NAME]
- Address: 33 Kenilworth Road, Luton, England, LU1 1DQ
- Email: info@growththeory.co.uk
- Phone: +44 7361 807923
2. The information we collect
Information you give us. When you request a free marketing audit or contact us, we collect:
- your name
- your email address
- your business name
- your website address
- the service you are interested in
- anything else you choose to tell us in emails or calls
Information collected automatically. Like most websites, our hosting provider records basic technical information when you visit, such as your IP address, browser type and the pages you view. This is used to keep the website secure and working properly.
3. How we use your information
We use your personal data to:
- prepare and send your free marketing audit
- reply to your enquiry and discuss our services with you
- provide our services if you become a client, including invoicing
- keep our website secure and fix technical problems
- meet our legal and accounting obligations
We will only send you marketing emails if you have agreed to receive them, and you can unsubscribe at any time.
4. Our legal basis
Under UK GDPR we rely on the following lawful bases:
- Steps before a contract: when you ask us for an audit or a quote
- Contract: when we provide services to you as a client
- Legitimate interests: to run and secure our website and to respond to business enquiries, where this does not override your rights
- Consent: for marketing emails, which you can withdraw at any time
- Legal obligation: to keep financial and tax records
5. Cookies
Our website currently uses only cookies that are strictly necessary for it to work and stay secure. We do not use advertising or tracking cookies. If we add analytics or advertising tools in future, we will update this policy and ask for your consent where the law requires it.
6. Who we share your information with
We do not sell your personal data. We only share it with trusted service providers who help us run our business, such as our website hosting provider and email service, and only as far as they need it to provide their service. They are required to keep your data secure and use it only on our instructions. We may also share information where the law requires us to.
7. International transfers
Some of our service providers, and members of our team, may process your data outside the United Kingdom. When this happens, we make sure appropriate safeguards are in place, such as the UK International Data Transfer Agreement or an equivalent approved mechanism, so your data receives the same level of protection.
8. How long we keep your information
- Audit requests and enquiries that do not lead to work: up to 24 months, then deleted
- Client records: for as long as we work together and up to 6 years afterwards, to meet UK accounting and tax rules
- Marketing contacts: until you unsubscribe
9. Keeping your data secure
We use appropriate technical and organisational measures to protect your personal data, including an encrypted (HTTPS) website connection, secure hosting and restricted access to your information.
10. Your rights
Under UK data protection law you have the right to:
- access the personal data we hold about you
- ask us to correct inaccurate data
- ask us to delete your data
- ask us to restrict or object to how we use your data
- ask for your data in a portable format
- withdraw your consent at any time, where we rely on consent
To use any of these rights, email us at info@growththeory.co.uk. We will reply within one month. There is no charge in most cases.
11. Complaints
If you are unhappy with how we have handled your data, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator, at ico.org.uk or on 0303 123 1113.
12. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated at the top.